Aly Moffat Consulting
advertising Production Consultant
business mentor
How I can Help your business
This section should probably be renamed How 'CAN I' help your business? As this is the first question I will ask.
I see myself as a 'plug in' member of your management team, an experienced MD/EP that you can lean on when you need to. I am here to support and mentor, strategise, troubleshoot, sense check, advise and champion. I can look for areas of improvement, and tell you what you're doing right, be a sounding board, help with processes and production knowhow or just be on the end of the phone when a situation arises and you wished you had someone to run it by.
Think of me as a 'phone a friend
I can work with you in several different ways:
Retainer model this is perfect for long term planning and really allowing me to understand your company and goals, I will work with you a set number of days a month either remotely or in person at an agreed monthly fee, this is also the most cost effective model and what most of my clients choose
Freelance 'plug in' days as and when you need it, daily freelance rate giving you flexibility to choose when and for how long you need me.
One off projects - at an agreed fee for a specific project / time period
Fee's on request
Who am I?
I am a business consultant and mentor specialising in the Advertising Production industry, providing services including long-term business strategy and development, new business, PR and marketing advice, management consultancy and mentoring.
With over 30 years of industry experience as a Producer, Executive Producer and Managing Director, I am known for my approachability, pragmatism, straight-talking, kindness and passion.
I am a huge advocate for creating and supporting pathways for underrepresented talent into the industry, my love lies in discovering and nurturing new talent and supporting and mentoring young people looking to break into advertising production. To this end I am currently working with several industry initiatives in this area as both a mentor and advisor.
At the heart of everything I do is a passion for helping people and businesses grow, find their own individual mojo and thrive
My career so far
I started my career at Weilands in the early 90's where I quickly moved from runner / PA to Production Manager working with the likes of Frank Budgen, Paul Weiland and Mike Stephenson.
In 2002 after some travelling and freelancing I joined 2AM Films as a producer and remained there for 20 years becoming an Exec Producer in 2016 and Managing Director in 2021.
During my time at 2AM I worked with some exceptional TV and film directors including Wim Wenders (Paris Texas, Wings of Desire, Buena Vista Social Club), Becky Martin (Succession, Peepshow, Veep), Tom George (This Country, See How They Run), Richard Laxton (Mum, Him and Her, Joan), Miranda Bowen (Killing Eve, Women in Love) and Daniel Dewsbury (Hatton, Louis Theroux, The Mighty Redcar) as well as a large roster of award winning commercials directors including Steve Cope, Paul Goldman and Jason Lowe,
In 2023 I joined the management team at Odelay Films, firstly as MD (maternity cover) and
then moving into the role of Head of Advertising.
In August 2024 I set up Aly Moffat Consulting
I have worked around the globe with some of the worlds best and biggest agencies including Mother, AMV BBDO, Ogilvy, JWT, RKY&R, BBH, Wieden & Kennedy.
I have worked with global brands including Stella Artios, Guinness, Ford, Honda, Tesco, Sainsbury's, M&S, McDonalds, Unilever, Danone, Dyson and PZCussons
Testimonials
Nick Crabb - Owner / MD
Aly and I worked together for around 20 years on and off, she is first and foremost a wonderful human, and I cannot recommend her highly enough.
She possesses a hugely desirable skillset, that coupled with ~30years of experience in the advertising film production industry, makes her a force to be reckoned with.
Aly is also a passionate, loyal and conscientious team player, with a heart of gold.
She has a keen eye for new talent, and excels in marketing & PR.
Her management skills are well polished, and she always has a rational and cool head for problem solving even in the most testing of situations.
Prudence Beecroft
Co-founder / MD
Aly Moffat began working at Odelay to cover my maternity leave, and she soon established herself as a vital member of the team, serving as Head of Advertising and a member of the board of directors. She was a part of the business as we became B Corp certified, launched in the USA, did a full social media rebrand and grew our director roster to be 50% female. Aly has a great combination of communication skills, strategy, vision and yet compassion as a leader. Aly brings with her a wealth of industry knowledge, great connections, an impeccable reputation, and an acute awareness of new trends and emerging talent. I couldn’t recommend her enough; Working with Aly is a joy, and I have no doubt that she can help many more businesses in the same way that she did at Odelay.